Loren Baker of SEJ & Kevin Rowe of Purelinq will be speaking about the use of the “black hat” and “white hat” terminology in the Seo planet and regardless of whether it is still applicable.

– What does Black Hat Web optimization necessarily mean?

– What is Black Hat linking?

– If an enterprise business or a huge agency pays a seller for a connection, are they now a Black Hat company?

– I thought Black Hat was additional so hacking & getting benefit of plugin vulnerabilities, and not reaching out to publishers.

– If no one particular understands what it means, why are we even now applying these labels?

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